DEVIN A. DAVIS
Managing Principal
Over the past 20 years, I have had the wonderful opportunity to work with major US brands across wealth management, investments, banking, technology, retail and automotive industries.
Starting my career as a data analyst taught me the importance of understanding information and creating intelligence from it to solve for key business challenges. Effective sales and marketing begins with understanding your audience, whether it be millennials, baby boomers, small businesses or financial advisors. From there you can shape your programs to drive effective communications based on their life-stage and known or induced behaviors.
Specialties:
Starting my career as a data analyst taught me the importance of understanding information and creating intelligence from it to solve for key business challenges. Effective sales and marketing begins with understanding your audience, whether it be millennials, baby boomers, small businesses or financial advisors. From there you can shape your programs to drive effective communications based on their life-stage and known or induced behaviors.
Specialties:
- Strategic planning (e.g., growth plans, business development strategy)
- CRM marketing (e.g., acquisition, handraiser, welcome and on boarding, engagement, retention, win-back)
- Digital marketing (e.g., social media, site design, process flows)
- User Experience (e.g., blueprint, journey map, competitive audit, user flow, sitemap, content audit)
- Data analytics (marketing trends, sales analytics, campaign analysis, digital analytics, attitudinal)
- Modeling (e.g., clone/look-a-like, response, conversion, behavioral, regression techniques, NPV)
- Process re-engineering (e.g., data acquisition and management, sales integration)
- Business planning
- Campaign management
- Marketing and sales technology (e.g., CRM, digital content apps)
